https://quizlet.com/391198963/video-quizzes-marketing-flash-cards The company uses social media to create a real connection with customers and describes itself as a human company. Small's operates in a seller's market? According to Sheryl Connelly, Ford's global consumer trends manager, millennial buyers want lifestyle accessories on their vehicles. Conducting a SWOT analysis is helpful determining a companies capabilities and resource relative to the industry. Both Apple and Samsung were found to have infringed on each other's patents to protect their inventions and were forced to pay fines. A product line is defined as _____. the part of a brand that can be spoken, including letters, words, and numbers. Small's company demonstrates form utility? In this way, the team creates an advertising platform for advertisers. The Audience Rewards program also depends on outside relationships with major companies that sponsor the rewards for the program. In the video, the VP of retail marketing indicates that which of the following is everything in reaching the target market where they are shopping? Alibaba is based in China. When they buy tickets and go to shows, they collect points and are able to redeem them for free or discounted tickets and other rewards. If you purchased tickets to a cancelled show participating in the Audience Rewards program, please contact your point of purchase with detailed information regarding refund and exchange options. CH5 E-businesses are most likely to make extensive use of which of the following for marketing and publicity? The Sephora store manager says that Sephora strives to provide an environment that is fun, energetic, and exciting. CH1 Which of the following statements by Geoffrey B. CH3 Which of the following statements best describes Zappos' genuine commitment to corporate social responsibility? Zappos encourages informal communication with customers. This illustrates. Comment on their effectiveness. Audience Rewards is the Official Rewards Program of Broadway and provides benefits and rewards for fans of the performing arts. 10 talking about this. Nothing perks up an audience more than switching the limelight from you to them. If mio ola swimwear wanted to allocate a portion of its marketing budget for the following year to either sponsoring a local surfing competition for a second year or the placement of more magazine advertisements, which strategic performance evaluation element would be the most helpful? China's total output of goods and services for a given period, including sales through Alibaba, comprise its. When they buy tickets, they collect points and are able to redeem them for free or discounted tickets and other rewards. Reduction in ticket prices is an example of _____. A simple statement such as: "I know there is a great deal of talent in this room. CH1 Which of the following activities at Geoffrey B. One of the benefits that the Audience Rewards program provides to customers is that they can redeem their points to participate in special red-carpet events and get outfits from a fashion company to wear to these events. Twitter as a social media platform can be used to _____. Small's practices relationship marketing. Which of the following pricing bases does Warby Parker seem to be using? CH1 Geoffrey B. GaGa promotes its products mainly through sampling and demos at different stores and events. Josh Lesnick describes Audience Rewards as being similar to a frequent-flyer program. 5 talking about this. Join today and start earning ShowPoints toward amazing perks like free tickets, exclusive events, unique collectibles, and more. CH3 Through its involvement with social responsibility, Zappos seeks to: contribute meaningfully to the community and the greater good. CH2 Nederlander introduced the audience rewards program as part of its _____. customers buy clothes from Geoffrey B. The Audience Rewards program allows customers to get co-branded credit cards, which entitle them to earn free tickets or reductions in ticket prices when they buy groceries or pay their utility bills. In a SWOT, this is A strength, because partnering with these theatre companies allows Audience Rewards to have a competitive advantage against other, smaller loyalty programs. Acquiring such partnerships can be a challenge for most small companies; however, Nederlander’s target market is an attractive opportunity for large companies. By providing services and assisting customers in making product selections, retailers like Sephora add. Patents, which protect the first company to develop an innovation, best relate to which of the forces discussed in the text? CH3 Socially responsible companies are also most likely to: CH3 Which of the following is true with regard to the employees of a socially responsible company? A pro-innovation human resource department. A threat, because the Nederlander Organization is a major backer, by competes with the other theaters b. By favorably emphasizing its benefits, GaGa positions SherBetter as a product that is in-between an ice cream and a sherbet, but better than a sherbet. CH5 According to Brogan Graham of Hubway, "E-business is happening at Hubway at one of the highest levels." Audience Rewards developed relationship with Nederlander Organization other theatre owners to create the loyalty program that spans most Broadway shows. What type of targeting is strategy is Boyle's Strength & Conditioning likely using? Audience Rewards® is the Official Rewards Program of Broadway and the Arts. Enhancing user convenience in the existing stations. describes Audience Rewards as being similar to a frequent-flyer program. This best relates to which of the following environmental forces? CH1 Geoffrey B. Audience Rewards is a points program that rewards you for your loyalty to Broadway and the performing arts. Small. If Huy Fong were to introduce a new milder version of its renowned Sriracha hot chili sauce to satisfy customers who think the current product is too spicy and the original product is kept in the product mix, this would represent a _______. Google has wrapped up its Audience Measurement program, one that operated in a similar way to how a ratings company like Nielsen tracks media consumption. https://quizlet.com/404312536/mktg-video-quizzes-1-5-flash-cards Which of the following statements is true of social networking sites? Program sponsorship is a _____. In a SWOT, this is: a. Jim King, the CEO of GaGa, realized that the brand name GaGa is more memorable than the product name SherBetter and changed the product's packaging to focus on the word GaGa. A market dominated by 30- to 59-year-old females with a high annual income of … They are _____. The fans, businesses, and the show were all involved in generating buzz and the advertising campaign had a large reach. CH2 Which of the following provides an example of tactical planning at Nederlander? Audience Rewards is the product of an unprecedented alliance between Broadway’s leading theatre owners and presenters across America. This attitude of its customers represents ______. The raspberry flavor of GaGa's SherBetter represents a _____. Nederlander's customers are mostly women in the age group of 30 to 59 years with an annual household income of approximately $200,000. According to the video, China had little Internet access prior to 1999 and most Chinese consumers purchased products face to face from small local vendors. It's fast and free to become a member of Audience Rewards®, the Official Rewards Program of Broadway™. CH4 According to Rob Siefker of Zappos, a social media tool is expected to keep customers informed about which of the following? CH3 Zappos believes in developing strong relationships with charitable organizations as part of its commitment to community welfare. Findings reported from the movements of Agnus were most likely from using: Sensors installed in the home to record movement is considered a: Celia's impact on early intervention success could be determined through: OSHU's approach to placing sensors in homes could be a: Mike Boyle Strength & Conditioning has two locations. Geoffrey B. Kohl's sponsors the TV program, Worst Cooks in America, on the Food Network. His product can be classified as a(n) _____. In partnership with Broadway Wine Club, by redeeming for this event you'll receive a two-pack of delicious wines to sip during … Which of the following steps of the advertising campaign is Susie discussing? When GaGa introduced the toasted coconut flavor of SherBetter, it expanded its product line. Investigate trade-sales-promotion methods. Due to the high risk of financial loss of future purchasing power, for most people, automobiles have _____. Josh Lesnia. CH3 Zappos' standards of conduct and moral values can be defined as _____. CH3 As a socially responsible company, Zappos is most likely to promote: consumer satisfaction and employee well-being. Organizations use Facebook primarily to _____. Such a strategy is typically carried out during the _____ stage of the product life cycle. The Audience Rewards program also depends on outside relationships with major companies who sponsor the rewards for the program. The result: a milestone-based rewards program that was extremely calculated and demand-driven. CH2 The group of people toward whom Nederlander aims its marketing efforts is known as its _____. No further action is required. Small clothing because of the company's environment focus. CH4 Zappos often uses Facebook and Twitter to communicate with customers. 4. Not a member yet? Josh Lesnick describes Audience Rewards as being similar to a frequent-flyer program. This event was a great success and generated a lot of buzz. As a member, you can earn points for your eligible purchases and redeem them for tickets, merchandise, experiences, and other items listed in the online Audience Rewards Award Catalog. The more that the customer spends in the store, the … Which of the following can be inferred from this? Facebook and Twitter are examples of _____. Which of the following strategies does this best describe? These customers choose to buy Geoffrey B. He clearly believes these attributes make his product stand out in a crowded market. Acquiring such partnerships can be a challenge for most small companies; however, Nederlander’s target market is an attractive opportunity for large companies. CH5 Which of the following, in the absence of a ready customer service, is most likely to increase the popularity of Hubway substantially among users? Small, "You need to give the customer something that they need." they collet points and arc able to redeem them for free or discounted tickets and other rewards. The partners use the information about the customers for the _____ step of their personal selling … Justifiability and the motivational power of … Using the program is free and easy and you will enjoy the same great prices and special deals as any other shopper. CH2 Which of the following refers to the product offering in the marketing mix of Nederlander? The decisions and activities intended to create and maintain this concept of the firm's product, relative to competitive brands, in customers' minds is known as _____. When Warby Parker began selling eyeglasses online, they were priced significantly lower than traditional "brick & mortar" eyeglass stores, and still are today. CH1 According to Geoffrey B. It marks the first-ever marketing alliance between the Nederlander Organization, Shubert Organization and Jujamcyn Theaters, as well as the Independent Presenters Network and Broadway Across America. "It's more important to focus on great product, great service.". What part of the promotion mix would this activity be categorized under? Nederlander's Audience Rewards program strongly benefits small-privately owned theatres and show producers who back the company because it provides a central platform for them to market across all the vendors and art. Contributing to the community and improving quality of life is an example of the _____ dimension of social responsibility. This clip can then be streamed on the Internet packaged as a Lexus advertisement. Sephora "cast members" are given extensive Science of Sephora training to ensure they know every product and how each product can help customers. Instead of creating policies, it relies on core values. When the Nederlander Organization developed the audience rewards program, they were pursuing which option from Ansoff’s opportunity matrix? Works Cited: [1] Jeffrey, S.A. (2009). In the context of consumer buying decisions, lifestyle refers to _____. The stage of evaluating advertising effectiveness. The company’s Audience Rewards program appeals to its major partners because they want to get access to Nederlander's customers. This is an example of _____. you will see a list of nearby locations, nearby available check … Customers can become members for free and are entered into the ticketing system. Nederlander's customers are mostly women in the age group of 30 to 59 years with an annual household income of approximately $200,000. It’s easiest to think of Audience Rewards as a loyalty program for the performing arts, which a focus on Broadway and the NYC scene in particular. Frank Pepe's Pizzeria conducts a "good neighbor night" at its restaurants, where it donates 15% of its proceeds to a charity. 3. 5. Customers can become members for free and are entered into the ticketing system. CH4 Marketers should turn to social media because: it helps build relationship with customers. Organizations involved in personal selling conduct these activities to develop a database of potential customers; therefore, they are indulging in _____. Retailers that choose to adopt Apple Pay's digital payment service are likely to use which of the following methods of business buying? This is an example of a _____. Frank Pepe retains its standard and quality throughout its restaurants by: Frank Pepe promoted its new branch to existing customers by: Sharing the information on its pizza boxes. The Typical Loyalty Program Audience. I encourage you to bring that talent to bear and share your thoughts on the topic with the rest of the group." These women are the company's _____. It is an activity and/or material intended to induce resellers or salespeople to sell a product or consumers to buy it. For most people, the purchase of a Ford automobile would employ which type of consumer decision making? Most of Warby Parker's eyeglass frames are priced at $95, including sunglasses frames, while wire-frame eyeglass frames are priced at $145. When Helena Fogarty is discussing the importance of creating a look book & the time frame in which that needs to be completed, which component of the marketing plan is she refereeing to? Which of the following statements best defines a sales promotion? When designing, evaluating or changing a loyalty program — the first step program managers need to take is to clarify the strategic objectives of the program.Loyalty programs can do many things, such as: 1. CH5 E-businesses require customers to _____. Huy Fong uses peppers that are ground within six hours of being picked to ensure their freshness, and David Tran, creator of the sauce, says, "We do the fresh one, the best one, the cheapest one." This exemplifies how social networking sites are useful for _____. A brand name is defined as _____. Enter your Audience Rewards account number on Telecharge.com during … The rapid growth of Alibaba required consumers to trust in and adopt the new e-commerce site once the infrastructure and products to do so became available. Its sales increases astronomically on days it conducts these demos, and the company later witnesses residual sales when customers come back to buy its products again. Which of the following statements is true of social media? Audience Rewards is the product of an unprecedented alliance between Broadway’s leading theatre owners and presenters across America. It marks the first-ever marketing alliance between the Nederlander Organization , Shubert Organization and Jujamcyn Theaters , as well as the Independent Presenters Network and Broadway Across America . Small's is not selling its products to the customers, but producing enough clothing to satisfy customer demand. Susie Fogelson, the head of marketing for Food Network and Cooking Channel, mentions that metrics are easy to get from social media, and one can see the return on investment almost immediately. In addition, Audience Rewards may cancel Audience Rewards member's accumulated ShowPoints, suspend Audience Rewards program benefits, or cancel an Audience Rewards member's account at any time with immediate effect and without written notice, in Audience Rewards’ sole discretion, for any suspected transfer, sale or barter of a Rewarding Experience … adding a predetermined percentage of the cost to the cost of the product. Identifying the cause of a failing rewards program is essential in fixing it. How does Nederlander's Audience Rewards program result in a competitive advantage? an individual's pattern of living expressed through activities, interests, and opinions. A market dominated by 30- to 59-year-old females with an annual income of … The program boasts more than 17 million loyal members, and members make up as much as 80% of Sephora’s annual sales. According to the video, the people that work at Belgium brewing would be considered... Mi ola swimwear may occasionally make changes to their corporate or business unit strategies. Which of the following best defines an advertising platform? The company's Audience Rewards program appeals to its major partners because they want to get access to Nederlander's customers. To which of the following environmental factors does this best relate? Gab with Cab or say hello with Pinot during our brand new star-studded event! CH1 Which of the following most indicates that Geoffrey B. CH1 "The biggest challenge is to focus on one piece [product] at a time and make it the best it can be." This is an example of product placement, which forms part of the _____ of Lexus's advertising campaign. The company's customer loyalty team monitors the Facebook page for service as well as fun interactions. The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period. Whenever you open and use/interact with the Audience Rewards mobile website or app on your mobile device, Audience Rewards will use the location-based information generated from your mobile device or browser (e.g., latitude and longitude, operating system) to deliver the Audience Rewards mobile experience (i.e. Lawsuits represent what kind of approach to responding to environmental forces? What advantages does this provide Frank Pepe's? Apart from a grand opening, Frank Pepe also opts for other marketing strategies such as: Frank Pepe follows a unique strategy in which it gives away free pizzas a week prior to the opening of one of its restaurants. Which of the following best supports this statement? The product variable of the marketing mix. 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